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Wednesday, April 29, 2020 | History

2 edition of Advertising: mass communication in marketing found in the catalog.

Advertising: mass communication in marketing

Charles Atkinson Kirkpatrick

Advertising: mass communication in marketing

  • 331 Want to read
  • 22 Currently reading

Published by Houghton Mifflin in Boston .
Written in English

    Subjects:
  • Advertising.

  • Edition Notes

    Bibliographical footnotes.

    Statement[by] C. A. Kirkpatrick.
    Classifications
    LC ClassificationsHF5823 .K39 1964
    The Physical Object
    Paginationviii, 514 p.
    Number of Pages514
    ID Numbers
    Open LibraryOL5905554M
    LC Control Number64004254
    OCLC/WorldCa2398017


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Advertising: mass communication in marketing by Charles Atkinson Kirkpatrick Download PDF EPUB FB2

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History of Advertising Advertising is an important element of our culture because it File Size: KB. Advertising is the paid form of most widely used personal mass communication. It can be in oral, written or visual form and is sponsored by an identifiable source.

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